More than a Follower

It’s a part of the social media storm we find ourselves living in; the quest for followers. Where one generation once defined success in terms of your paycheque or the corner office or being able to afford early retirement, a new generation wakes up every morning to see how many followers they have. And they will do anything to get them and to keep them. This generation lives by the numbers: the thrill of watching the numbers go up, the anxiety of watching them down. Because in this culture, its just as easy to unfollow as to follow.